100 Things Every Designer Needs to Know About People (Premium, Hardcover)

100 Things Every Designer Needs to Know About People by Susan Weinschenk is a must-read guide that bridges psychology and design to help creators build products that truly work for humans. Drawing on behavioral science and real research, Susan Weinschenk explains how people see, think, remember, decide, and act—and how these insights directly affect design choices. Each of the 100 principles is presented in a clear, practical way, making complex psychology easy to understand and apply. From attention and memory to motivation and emotion, the book equips designers with tools to create more intuitive, engaging, and user-centered experiences. Ideal for UX/UI designers, product managers, marketers, and developers, this book transforms good design into great design by putting human behavior at the center of every decision.